Yesterday was my last day in Mediacom. I’ve been working under the digital team for almost two years as a social media executive. I will not bore you with my history with the company, but it has been an amazing ride.
Ground breaking Projects
In my stay in Mediacom, I was given the opportunity to handle many different projects. Projects that tested my capability as a social media executive and my patience. However, in my 2 year stint in Mediacom I am proudest of 2.
First is #OnFullBlast – Berocca!
This was my first ever try in handling a Twitter account. It was a challenge that I was scared to tackle but at the same time made me push myself to learn more about the platform.
Before I always felt that brands are too focused on creating conversations on Facebook, but they are neglecting other social platforms. Aside from Facebook you have Twitter, Tumblr, Instagram, LinkedIn, Forums, Blogs and now WeChat and Line. Other platforms have great potential if only you will take time to discover it and the market who are using it. Yes I am aware that Facebook’s penetration in the Philippines is high, but the other social platforms are there for a reason (sorry for the social rant).
Berocca was my Twitter baby and I take pride in being part of the awesome team behind Berocca. This baby gave me two of my first ever trending topics – #BeroccaGiveawayTuesday and #OnFullBlast. Immersing myself with the brand and the platform helped open my eye on Twitter’s potential. It has the potential to reach influential people, people who are not afraid to voice out their concerns, people who have something to say.
Aside from Berocca giving me my trending topics, it’s also one of the most, if not the most, talked about pharma brand in the Philippines. BOOYA! Who ever said pharma should be blah and boring? With the right social strategy and the right platform brands can make a statement!
I also met amazing people along the way, thanks to the series of #OnFullBlast activities. With my first campaign I met Chico, Del and Gino from TMR, and Slick and Sam from BNO.
With my second campaign I got to bond with people from Fox, meet Saab, Viktor.
With my third campaign (my favorite) I met the amazing DJs of Magic Davao, CDO, and Cebu (who made us drink lots and lots of alcohol, who pampered us sooo much, and who came to my rescue when I had no ciggs), Jojo the Love Survivor, Slick, Sam, and Tony Toni.
Well, the best people I met are of course the Berocca Team.
Tammy, who was as cray cray as I was but is the best activation person I’ve ever met. Her team, Lavina and Kim who always called me mam and po until such time I begged them to stop calling me mam and saying po. Their dedication is astounding and they are the best in what they do.
Ikai and Winlove, who loved the brand as much as I did. They did everything that they can to make everything work. Working with them pushed me to be at my best, to only think of the best for the brand. There were no stupid or too cray cray ideas with them. They listened and they trusted me enough even if I was the cray cray girl of digital.
Jermae and Suukyi, who were part of the digital side of Berocca. Together they complemented the organic efforts with paid means (uh because you have to invest!).
And of course Ms. Clarice, who saw my cray cray side, liked it, and believed in it. 🙂
Second is the Ganda Trio Campaign
This has to be the biggest project I ever handled. I was terrified when my former mommy gave this campaign to me. She was the first person involved in it, but she trusted me enough to give this to me (THANK YOU GEIA).
This campaign was not just any other digital campaign, it had a digital part, but it was linked to a movie. A MOVIE! At the time when it was given to me, I wasn’t able to fully grasp how monumental it was. Well not until after a day. I knew it was big, but I didn’t know it will be so big that it will birth 2 worldwide trending topics (#KathNielMustBeLovePremiereNight and #GandaTrioDaywithKathNiel (if I remember it correctly).
I had so much fun giving away premiere tickets, covering the events, and knowing the best fans in the world.
It would never happen if I never had the support of Kathryn and Daniel’s fans. Knowing them was one of the best parts of handling this campaign. We owe the success of this campaign to their support.
Of course I handled other campaigns, but if you work in an agency like I did deep inside there will be at least one or two campaigns that will define you and your stay there. Those two are the campaigns I will always be remembered for. Of course, I made mistakes before, I had sleepless nights because of those two campaigns (hell, part of it was staying up until the wee hours of the morning to tweet) but it was all worth it.
I’ll blog away next time for the second part. 🙂