I love projection mapping! I do! It’s a different way of delivering the brand’s message, since a one minute presentation can encapsulate the identity of the brand as well.
I have not been part of any projection mapping event in the Philippines, and I admit I am silently killing myself for not joining the events team that I spoke with a couple of weeks ago. (Well, we are still in touch, and yes I am sort of thinking about it even if I said no.)
So I looked for executions here in the Philippines, and here’s one by Coca Cola. I think it’s okay, but it’s not that engaging. I think it needs more oomph factor, and it’s super long. Well, here you go!
And here’s another one by Ariel,